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Gartner places Responsys in May 2011 Magic Quadrant for CRM Multichannel Campaign Management Report

According to a recent press release, Gartner (News - Alert) has positioned Responsys, Inc., the leading provider of email and cross-channel marketing solutions, in its May 2011 "Magic Quadrant for CRM Multichannel Campaign Management"¹ report.

 

According to the report, "Overall, the MCCM market showed positive growth in 2011. Marketers continued to shift investments from mass-marketed, one-channel, one-way, company-driven campaigns to multichannel, measurable, interaction-driven campaigns. In addition, most of the vendors in this Magic Quadrant showed double-digit growth in 2010 and were profitable."

 

A strong base for Responsys’ selection in the report is its excellent recent performance. The company was named a "Strong Performer" in "The Forrester (News - Alert) Wave™: Cross-Channel Campaign Management (CCCM), 2009" report; and as a "Leader" in "The Forrester Wave™: Email Marketing Service Providers, 2009" report.

 

"Responsys is honored to be recognized in Gartner's 2011 CRM Magic Quadrant for Multichannel Campaign Management," said Scott Olrich, Chief Marketing & Sales Officer of Responsys, in a recent press release. "Marketers understand that customer relationships are increasingly digital, interactive, and dynamic. The only way to manage these relationships is with a multichannel campaign management solution, like the Responsys Interact® Suite, that supports the execution of highly targeted campaigns across key interactive channels like email, mobile, social, and the web."

 

Responsys continues to generate significant momentum in the market, having achieved 42 percent growth in 2010 and a successful IPO last month.

 

Responsys enables companies to engage in relationship marketing across the interactive channels customers are embracing today – email, mobile, social and the web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty.

 

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by John Lahtinen