Call Center Software Featured Article

SAS Analytics Help TrueCar to Increase Search Campaign Revenue

By Calvin Azuri
TMCnet Contributor

SAS (News - Alert) Office Analytics for Midsized Business has been selected by TrueCar.com. The company is the authority on new car prices. In a bid to improve marketing campaigns TrueCar.com has also selected SAS forecasting software. The software will also be used for industry sales forecasts, and reports on pricing and trends. Earlier TrueCar was using SPSS (News - Alert). This will now be replaced by the software from SAS.

With the SAS software, analyzing a rolling set of 3 million transactions will be done in a speedy manner. These set of transactions will be done on as many as ten data sources each week. Data access, reporting and analytics directly from Microsoft (News - Alert) Excel will be delivered by SAS Office Analytics for Midsize Business. Integrated menus and toolbars are used by this easy-to-use software for the same. The benefits of marketing investments are measured and predicted by SAS forecasting software.

A significant return on investment has been gained by TrueCar. Search campaign revenue for TrueCar has increased three times after using SAS. Costs per user have also dropped.

Apart from being up and running in the first week, features ranging from data integration to predictive analytics have been provided by the SAS system. It now only takes one hour to carry out analysis which previously took nine hours. Analysts can therefore spend more time on developing new products and services. Marketing campaigns are also optimized by SAS. Reports are now generated in only 15 minutes as compared to two hours taken previously.

In a release, Mike Swinson, VP, Data Analytics, TrueCar.com said, “Before SAS, we couldn’t reliably forecast industry car sales. Using SAS forecasting software to analyze car prices, we create industry sales forecasts that account for fluctuations caused by the economy, market conditions and seasonality. Accurate forecasts have brought TrueCar the credibility that customers, dealers and partners require. The greater our accuracy, the greater benefit we provide to both dealers and consumers.”

An interactive dashboard is now accessible to TrueCar executives. Predictive insights like the effect of marketing spend on site traffic are provided on the dashboard. Executives can go well prepared for meeting with press, partners and investors as they readily have the summary information on new car pricing.