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RightNow Debuts RightNow Mobile

By Nathesh
TMCnet Contributor

RightNow, a provider of customer interactive solutions, has stated that they have unveiled the RightNow Mobile application through which organizations can offer exceptional experiences to mobile-savvy consumers.

RightNow CX, the customer experience suite, helps organizations deliver exceptional customer experiences across the web as well as social networking and contact centers, all delivered via the cloud. RightNow Mobile is part of the RightNow CX May 2010 and it is generally available now.

Consumers receive a feature-rich, exceptional experience across any mobile device, including smart phones, tablets, game consoles, and GPS systems with RightNow Mobile. This will result in organizations extending their customer experience strategies to mobile devices, effortlessly integrated with their web, contact center, and social channels.   

Chief solutions officer of RightNow, David Vap has commented that the main challenge of his organization is to maintain the existing customer experience strategies with mobile devices. RightNow Mobile provides everything an organization requires to make faultless mobile devices a part of their strategy to meet the requirements of the present consumer and provide steady experiences no matter the device.

The company has asserted that today's consumers are technologically complicated, always connected, and expect support 24/7, no matter where they are or what they are doing. RightNow Mobile allows consumers to receive interactive support from the next generation of devices, including touch screens.

RightNow Mobile also includes RightNow Mobile Web Self-Service, enabling consumers to search for help, view answers, rate answers, see related questions, and submit email inquiries from their mobile devices to quickly serve themselves anytime and anywhere. The RightNow Mobile Web Chat provides a chat interface specially designed for mobile devices, supporting consumers' increasingly active lifestyle, where a chat session is mostly preferred and RightNow Mobile Guided Assistance allows consumers engage in a conversational question-and-answer dialog for complex problem solving scenarios to get faster and more accurate self-service.

Michele Watson, vice president of Global Customer Care at Match.com, a client of RightNow mobile, has stated that the solution provided by RightNow Mobile helps highly engaged mobile customers to get support directly from their device to enhance their experience. This is important because mobile devices are one of their fastest-growing channels and Match.com has developed mobile applications for Android, BlackBerry (News - Alert), iPhone, iPod touch and Palm Pre/Pixi smartphones. More than 20,000 singles register on Match.com per day so delivering an exceptional customer experience is very important no matter how a customer chooses to contact.