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ecomElectronics.com Conversion Rates Are Up 12 Percent with Buysafe Bonding

By Trupti Kamath
TMCnet Contributor

ecomElectronics.com, an online provider of branded audio/visual and consumer electronics, computer and computer accessories and photography equipment, has reported a 12 percent increase in its website conversion rates after implementing the buySAFE Bonding solution. buySAFE is a leading provider of eCommerce trust and confidence online solutions.

“With the addition of buySAFE to our site, we have seen a dramatic lift in our conversion and revenue along with a satisfying consumer experience. buySAFE is a very effective solution to lift conversion and is a must have for every successful online business,” Alan Cohen, President of ecomElectronics.com said.

“We are thrilled to have Alan and the team at ecomElectronics.com join our family of over 3,000 buySAFE Merchants. With the buySAFE Seal and bond option in checkout, shoppers can buy with total confidence. ecomElectronics.com is committed to delivering great products with a great customer experience, and we are pleased that buySAFE has contributed to the fast growth and continuing success of this innovative merchant,” Jeff Grass, President and CEO of buySAFE said.

ecomElectronics.com conducted a highly sophisticated website conversion impact test, where 50 percent of the traffic to their site experienced buySAFE and 50 percent of the traffic saw no buySAFE whatsoever. Controls were put into place to ensure that return visitors had the same experience – with or without buySAFE - on their subsequent visits. The A-B test took place over a multi-week period with over 42,000 website visitors participating.

The conversion impact test results were clear and convincing. When buySAFE was present, visitors to ecomElectronics.com’s website were 12 percent more likely to become buyers than when buySAFE was not present.

ecomElectronics.com experienced a corresponding 12 percent increase in sales and an even greater increase in profitability as all of the additional sales generated via the buySAFE solution were completely incremental (e.g. no added spending on advertising) The positive impact of the buySAFE Bonding solution on ecomElectronics.com’s business is significant.

buySAFE provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. It recently announced the release of a free white paper that provides new insights into the consumer confidence problem faced by all online retailers.

buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property.