ListMarketer Software has launched new e-mail marketing software.

According to company officials, the e-mail marketing software, SmartSender delivery engine, is out of beta and available to bulk E-mail marketers everywhere.

 

Company officials said that the SmartSender software is ListMarketer Software’s latest release for bulk E-mail marketing clients that seek improved IP reputation and deliverability.

 

The new e-mail marketing software, company officials claim, improves upon ListMarketer Software’s e-mail delivery engine by allowing bulk e-mail marketing clients to customize rules within the sender to improve delivery results.

 

“The most important feature of the SmartSender software is that once the rules are set, the sender will dynamically respond to feedback received from the ISPs,” explains Tim White, CTO of ListMarketer Software, in a statement.

 

White said that this not only saves the client money, but improves results across the board.

 

TMCnet in February reported that ListMarketer Software has relaunched its website to make E-mail marketing software information and options easier to evaluate.

 

Bulk E-mail marketing clients will now be able to find useful information on e-mail marketing software and solutions for bulk E-mail marketing with the help of the new resource. ListMarketer Software provides advanced web-based e-mail marketing software and fully hosted turn-key solutions for e-mail list management and e-mail delivery.

 

The relaunch of ListMarketer Software’s web site reflects its new corporate image and innovative direction. The same was also displayed at industry tradeshows such as Ad:Tech New York and Affiliate Summit West.

 

In a release, Jeff Johns, art director of ListMarketer Software, said it is the recent upgrades in ListMarketer’ s software and the upcoming launch of new products such as SmartSender E-mail marketing software that made it imperative to update its corporate image and relaunch the website to better reflect its current position as a leader in the industry.

 

Johns added that both current and potential bulk E-mail marketing clients have responded well to the newly relaunched website and are happy to have an excellent resource available for learning more about ListMarketer Software’ s current and future E-mail marketing software products and services.