CRM vendor Maximizer Software has launched a marketing drive to bring the business benefits of CRM to franchise operators.

 

Maximizer Software, according to company officials, gives franchisees “a holistic view of their customers and prospects,” through access on site, over the Web or via smartphones and mobile devices.

 

Its CRM product is billed as a way to bring together information from all data sources within the franchise operation, as well as from outside if needed, to allow customer-facing employees to make decisions, identify opportunities and track customer activity.

“Franchises are a popular way to start out in business and appeal to those who want to buy into an established brand,” said Mike Richardson (News - Alert), managing director EMEA, Maximizer Software, adding that Maximizer CRM can “revitalize franchise operations that have been trading for a number of years, reducing workload by automating business processes.”

Company officials said the system is strong on customer service case management for tracking, management and resolution of inbound call issues and field service cases, including collaboration across organizational boundaries: “Trouble tickets can be generated following a phone call or by incoming e-mail, and managers can choose from a range of standard reports.”

MaxMobile CRM is available on smartphones and mobile devices. Maximizer CRM also takes care of extracting and transferring financial data from the system through integration with accounts packages such as Sage Line 50, MS Dynamics and QuickBooks.

Last year TMC (News - Alert) reported that Maximizer Software announced that it was a member of the Sprint (News - Alert) Smartphone Certification Program.

Maximizer Mobile CRM has been certified through the Sprint Smartphone Certification Program to work on Sprint networks. The Smartphone Certification Program, a component of Sprint’s Application Developer Program, lets independent developers market applications that Sprint customers can access through the open Internet, so they can do more with their phones, whenever and wherever they go.