In the mobile advertising arena, many experts feel that the day of mobile video marketing has not yet arrived. There are many reasons for this, including the technical difficulties of running the campaigns and the reluctance of the advertisers to try out this new form of advertising.

 

But a recent press release by Mogreet begs to differ. The company has announced results for a recent campaign for Hotel Casa del Mar in Santa Monica where text-to-shortcode was promoted by the hotel through traditional and social advertising methods. Mogreet claims that the 10 days of this advertising has generated substantial “opt-in” user base, a delivery rate of 100 percent and an engagement rate of 75 percent.

 

Mogreet allows the customers to communicate in video with your consumers and prospective consumers. Every time a consumer texts in to a company’s campaign, they get a video.

 

“In a fraction of the time, the business built a mobile database nearly as big as their Facebook (News - Alert) and Twitter presence, which resulted in REAL revenue,” said James Citron, CEO, Mogreet. “This outreach, combined with the novelty and effectiveness of a Mogreet video message, made for a thoroughly successful campaign, in particular at a time when email marketing is dying.”

 

The campaign has also allowed the hotel to build a database of local customers and “staycationers” that the hotel can reach to drive revenue through hotel services, such as food & beverage, spa treatments, etc. The hotel's locally targeted Mogreet mobile video marketing campaign enticed consumers to join the hotel's mobile loyalty club, Mogreet officials said..

 

The company recently launched its new mobile marketing solution called Mogreet Mobile Video Marketing Platform. The solution is designed to provide short format videos to over 200 million U.S. mobile appliances. It can also assess the success and ROI of each campaign simultaneously and instantly. Mogreet users regularly enjoy open rates, video views and click through rates, which are 15 to 25 times more than other kinds of advertising media.