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LiveOps Tapped for Tradeshow Marketing Contact Center
December 08, 2009
Winning First Coffee's Hometown Of The Day award, the Sammamish, Washington-based Tradeshow Marketing Company has announced the selection and engagement of contact center industry leader, LiveOps (News - Alert), to handle the inbound contact center services for their upcoming direct response television campaign.
LiveOps, based in the less charmingly-named Santa Clara, California, provides a full-service, virtual call center product through a network of more than 20,000 independent at-home agents. These independent agents will be answering inbound calls generated through the upcoming Tradeshow Marketing DRTV launch.
The company claims its Results-Based Routing capabilities help increase conversion and upsell.
Luniel de Beer, President and CEO of Tradeshow Marketing -- the great names just keep on coming -- characterized the selection and engagement of LiveOps as "another milestone towards the launch of our DRTV campaign," adding that the firm is "negotiating the additional vendor agreements needed for our campaign and we hope to finalize these before the end of next week."
The Tradeshow Marketing Company is a publicly traded consumer-products company operating a direct demonstration business via trade shows and exhibitions throughout North America.
Last month TMC's (News - Alert) Raja Chaudhary reported that LiveOps was going to be a Gold sponsor at the Salesforce.com Dreamforce Global Gathering 2009 event.
At the event, he reported at the time, LiveOps was to display its technology in two sessions, where "it will demonstrate how cloud computing can be useful in the contact center. Various customers who have used both LiveOps and Salesforce.com's (News - Alert) service cloud in their business operations will also share their experiences at the event."
Salesforce.com’s Dreamforce 2009 will feature LiveOps “LiveOps On-Demand Contact Center Platform,” which is integrated with Salesforce.com's service cloud.
For management of contact centers, LiveOps provides two solutions for enterprises. First, is the company’s “Contact Center in the Cloud,” a software-as-a-service, or “SaaS (News - Alert),” technology platform for managing contact centers. The second – “Workforce in the Cloud” – is an on-demand workforce for outsourcing call center calls.
LiveOps, based in the less charmingly-named Santa Clara, California, provides a full-service, virtual call center product through a network of more than 20,000 independent at-home agents. These independent agents will be answering inbound calls generated through the upcoming Tradeshow Marketing DRTV launch.
The company claims its Results-Based Routing capabilities help increase conversion and upsell.
Luniel de Beer, President and CEO of Tradeshow Marketing -- the great names just keep on coming -- characterized the selection and engagement of LiveOps as "another milestone towards the launch of our DRTV campaign," adding that the firm is "negotiating the additional vendor agreements needed for our campaign and we hope to finalize these before the end of next week."
The Tradeshow Marketing Company is a publicly traded consumer-products company operating a direct demonstration business via trade shows and exhibitions throughout North America.
Last month TMC's (News - Alert) Raja Chaudhary reported that LiveOps was going to be a Gold sponsor at the Salesforce.com Dreamforce Global Gathering 2009 event.
At the event, he reported at the time, LiveOps was to display its technology in two sessions, where "it will demonstrate how cloud computing can be useful in the contact center. Various customers who have used both LiveOps and Salesforce.com's (News - Alert) service cloud in their business operations will also share their experiences at the event."
Salesforce.com’s Dreamforce 2009 will feature LiveOps “LiveOps On-Demand Contact Center Platform,” which is integrated with Salesforce.com's service cloud.
For management of contact centers, LiveOps provides two solutions for enterprises. First, is the company’s “Contact Center in the Cloud,” a software-as-a-service, or “SaaS (News - Alert),” technology platform for managing contact centers. The second – “Workforce in the Cloud” – is an on-demand workforce for outsourcing call center calls.
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Patrick Barnard
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