LinkTrust and RingRevenue are collaborating efforts to offer pay-per-call services for merchants and networks. As a result of their joint efforts, new streams of revenue will be opened for players in the performance based marketing industry.

Bret Grow, president of LinkTrust, said that, even with the increase in online purchasing and marketing, the potential to reach consumers making purchases over the phone is huge. But the question has always been: How do affiliates get paid for these leads?

Despite the proliferation of online shopping, millions of consumer purchases are still made over the phone every day. With this kind of activity and demand, advertisers will spend more than $200 billion dollars a year in offline marketing.

The new pay-per-call service from LinkTrust is designed to bridge the gap between pay-for-performance programs and offline sales. LinkTrust partners can now more successfully promote those higher-ticket and more consultative products and services that have traditionally been harder to sell online. Affiliates are able to get credit for any lead they generate, regardless of whether or not it is a call or a click.

“Merchants are converting calls into sales at rates of 30-50 percent and frequently see average order values of 1.5 to 2 times that of online orders,” Jason Spievak, RingRevenue co-founder and CEO, said, adding that, as a result, merchants want those calls. “LinkTrust’s new pay-per-call service enables LinkTrust partners to grow their transaction volume through a single platform they know and trust,” he added.

The LinkTrust pay-per-call service is designed to make it easy to create, track and manage call-based campaigns. Merchants and affiliates are able to use real-time reporting and campaign management tools to maximize the ROI on their campaigns.

The service is also integrated with LinkTrust’s online tracking platform. As a result, it is easy to use and does not require a complex technical integration for networks, merchants or affiliates.

“As the performance marketing landscape continues to evolve, we’re evolving with it,” Grow said. “We’re committed to providing the best tracking and management solutions to our customers, so it was a natural fit for us to partner with RingRevenue, the leader in tracking and managing call-based campaigns.”

The pay-per-call service from LinkTrust is available to both existing customers and new LinkTrust partners.

LinkTrust was recently mentioned a new market research report available in the Reportlink.com catalogue. The company is making significant waves in the global industry and this latest announcement of its partnership with RingRevenue should continue to create opportunities for both companies.