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Zevotek Selects Teleperformance to Operate Call Center

October 20, 2009
Zevotek Inc., a designer, developer and worldwide direct marketer and distributor of personal and home care items, reportedly has entered into an agreement to with Teleperformance (News - Alert) to create a new high-volume call center for receiving calls to buy the Ionic Bulb.

In a release, Zevotek officials said the company selected Teleperformance to operate a call center that is capable of handling large spikes in call volume in response to planned airings of a new 2-minute Ionic Bulb TV infomercial.

Teleperformance is a global expert in call center management with over 30 years of experience. Its call centers are known for using best in class technology for automated speech recognition and sales processing.

Officials said that the Ionic Bulb is designed for consumer use by combining the performance features of ionic air cleaning technology with those of a 10,000-hour reduced energy use compact fluorescent light bulb (CFL).

The new Ionic Bulb infomercial is expected to be ready for TV and Internet audiences in November 2009.

When Zevotek's Ionic Bulb infomercial is broadcast, viewers in homes across the U.S. can see the vivid demonstration of the bulb's ionizing action and immediately contact Zevotek to buy the Ionic Bulb and take advantage of its excellent value.

"People who call to buy the Ionic Bulb want to make their purchases quickly, securely and in the comfort of their own homes or offices. With that in mind, we are creating a call center designed to quickly turn customer calls into sales and turn customers into repeat buyers,” said Adam Engel, CEO, Zevotek, in the release.

Engel said the company’s new high-tech call center will be automatically connected to Imagine Fulfillment Services so callers' orders are quickly turned into Ionic Bulb sales.

He said that every home in America needs light bulbs and has the potential to enjoy the air cleaning performance and money saving value of Zevotek's Ionic Bulb.

The new call center helps make it possible for Zevotek to realize this tremendous sales potential.

Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.

Edited by Patrick Barnard
 
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