Helpstream, a provider of Social CRM solutions, has reportedly expanded its social CRM suite with a new social marketing module.

 

With the help of the new social marketing module, which includes an integrated marketing automation and social monitoring functionality, will now be able to integrate conversations occurring in public communities such as Twitter and Facebook (News - Alert) with their existing customer communities and create actionable insights for market intelligence.

Officials at Helpstream said the offering will make it possible to monitor and track activities within these communities for lead scoring and lead nurturing purposes. And, the new release, provides integration with leading marketing automation solutions from Eloqua, Marketo, Infusionsoft and LoopFuse.

"The rapid adoption of social networking has transformed the old world command and control approach to managing customer relationships. The social Web has put customers in charge of vendor conversations, forcing companies to reexamine their business processes across all functions," said Bob Warfield, CEO, Helpstream.

 

“Our new social marketing module expands the Helpstream Social CRM suite to address the needs of marketing to better engage customers on the social Web,” Warfield said.

"We believe it's critically important to monitor what consumers are saying about our company and to proactively address comments, both positive and negative," said Jason Seed, CEO and director of CVSDude.

Seed said that with Helpstream's new solution, the company will be able to effortlessly follow what is said about the company in social media forums like Twitter, engage with existing customers and follow up on potential sales leads in a way that generates new business and inspires brand loyalty.

Helpstream also recently announced that OpSource, a major player in cloud operations, selected its community-based customer service platform to provide around-the-clock, community-driven support for its OpSource Cloud customers.