By Kelly McGuire
TMCnet Editor

While there are many factors that determine how well a company succeeds, customer focus and satisfaction is an essential aspect of ensuring that you’re operations are running smoothly, effectively and, ultimately, that the job is getting done.

Having a customer focused culture within a company means that customers need to appreciate your company’s services, stay loyal during difficult – or rough economic – times and always feel that they’re needs are being met. 

So, how can companies go about increasing their customer focused culture?

A free webinar, hosted by customer support and helpdesk software company, Parature, will be sure to help companies find out. 

The webinar - How Zappos Built a Billion Dollar Company through a Customer Focused Culture – will be held on Tuesday, Sept. 29 at 2:00 p.m., for companies interested in learning how to boost customer loyalty through improved customer service. 

Rob Siefker, senior manager, Customer Loyalty team from Zappos.com, will discuss how the company grew from $1.6 million in sales roughly 10 years ago, to over $1 billion in 2008. 

Focusing on how to maintain impeccable client relationships, Siefker will discuss how to commit to satisfying your customers, and how to gain a repeat customer base. 

Attendees of this webinar will learn valuable lessons how to turn current customer service methods that may need a boost to successful – and bountiful – strategies for a company. 

TMC’s Group Editorial Director, Erik Linask (News - Alert), will moderate the webinar, and hold a live Q&A session at the end of the presentation. 

To attend this free webinar, and gain some invaluable knowledge on how to improve – and see results from – your company’s customer service, visit the company’s registration page.