Multiplus Fidelidade, the new business unit at TAM, has reportedly inked a contract with Oracle (News - Alert) to implement the technological platform using the Oracle Siebel Call Center and Oracle Siebel CRM Loyalty solutions.

 

The new implementation will help consumers access Multiplus Fidelidade via the Internet to redeem accumulated points for rewards offered by the participating companies' loyalty programs and from TAM Viagens tours.

 

Libano Barroso, TAM's vice president of finances, management and IT, said that the company decided to invest in a top quality global technology that has been proven to be flexible and versatile to efficiently manage the network of Multiplus Fidelidade programs, which has several companies across different industries as members, each with its own regulations.

 

Barroso said that another decisive factor was the platform's scalability, as it can handle the fast, strong growth expected as partners join the program and consumers become Multiplus Fidelidade members.

 

Oracle Siebel CRM Loyalty is an open solution that ensures a full view of the client by complete client mapping of transaction history, services required, purchases made, and preferences. This helps Multiplus Fidelidade members concentrate on a single point account that will accumulate with airline ticket purchases, as well as track daily spending with gas stations, cell phone companies, supermarkets and bookstores that participate in the network and companies in other industries.

 

Multiplus Fidelidade Operations Director Luiz Eduardo Ritzmann said that they came to the conclusion that the loyalty programs platform developed by Oracle with globally proven effectiveness, including those developed for airline companies, is the most appropriate due to its flexibility, which allows the connectivity of all programs belonging to the Multiplus Fidelidade network.

 

Ritzmann said that Oracle's global operation was another relevant attribute, considering that in the first quarter of 2010 TAM will complete the membership process with the Star Alliance, the largest global commercial aviation alliance.

 

TAM is in the domestic Brazilian market since July 2003 and serves 79 different destinations in the domestic market through commercial agreements with regional companies.