First Niagara Financial Group, a full-service, community-focused bank that provides financial services through 114 branches and four Regional Market Centers across upstate New York, has selected Oracle CRM On Demand to deliver further customer value and satisfaction. This selection is also expected to help to improve sales opportunities to current and new customers.

 

Through the replacement of their currently limited system with Oracle (News - Alert) CRM On Demand, First Niagara Financial Group will be able to address key sales and customer insight challenges that the company faces, with minimal increase to IT staff.

The new Oracle CRM On Demand implementation is expected to help deliver better cross-sales and up-sales by measuring overall revenue and the number of products sold over time, customer loyalty capitalization, better reaction to acquisitions, and added lines of business. The solution will also be able to increase visibility into customer profiles, trends and forecasts for higher customer satisfaction and new sales.

First Niagara Financial Group plans to initially roll out Oracle CRM On Demand to all 114 bank branches, and plans to roll out to other regional offices in the future. The successful of the first implementation will greatly drive additional initiatives.

 

"First Niagara Financial Group has a community-oriented philosophy, and we believe our success is directly attributable to our commitment to customers, building customer relationships and responsiveness," said Lanny Little, Executive Vice President, Consumer Banking from First Niagara Financial Group, in a Monday statement.

 

"Because the core of our company is staked in our customer commitment, it was only natural that we decided to implement the industry-leading Oracle CRM On Demand. Through our deployment of Oracle CRM On Demand, we anticipate even greater loyalty and customer satisfaction, as we meet more of their financial needs."

"Oracle CRM On Demand continues to be the best choice for organizations who want to better engage customers, while increasing sales effectiveness, with the reliability, scalability and performance from a single industry leader," said Anthony Lye, Senior Vice President of CRM at Oracle, in the Monday statement.

 

"We look forward to working with First Niagara Financial Group as they roll out their deployment of Oracle CRM On Demand, and helping them to achieve strategic goals for even more outstanding customer relationships and new sales opportunities."

Customer satisfaction is the key to success in nearly every industry in every region of the world. Without a clear focus on satisfaction and a strong strategy to drive this focus, the company will lack the necessary tools to achieve differentiation in the market through its customer service deliverables.

 

Oracle understands this challenge and its CRM On Demand solution is designed to work with companies such as First Niagara Financial Group to help them to leverage customer data and turn it into actionable intelligence to drive sales and long-term revenues.