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Parature Software Helps Companies Reduce Customer Service Cost

November 06, 2008
Parature, a global provider of on-demand customer service software, is positioned as helping diverse organizations cut costs while improving customer service and value. This is a tall order as companies around the world are striving to do just that, but are often finding it a delicate balance that is difficult to achieve.

Parature (News - Alert) Customer Service software is designed to integrate a customer portal, rich knowledgebase and full trouble ticket software in one dynamic, unified system that can manage any organization’s support needs.

Customers still expect high quality customer service, no matter what the economy is doing. If an organization is unable to provide this service, the customer can easily turn into their competitor’s hottest new lead.
 
Lori Jordan, Director of Association Services at the Water Environment Federation shared in a Thursday statement, “Members stick around because they see we are implementing a program that’s really working for them.  We more than get back what we spend on Parature.  It’s helping us really go to that next level to provide the service that customers deserve.” 

Unnecessary risks or big IT expenditures do not make sense in a time of economic uncertainty, but cost cutting, especially in the area of customer service does. CenterStone Technologies estimates that they are saving approximately $130,000 annually with Parature Customer Service software.

With this deployment the company has been able to support much larger customers while also experiencing strong growth without adding headcount to its service department.  Specifically, they’ve avoided hiring two full-time equivalent call center positions by using Parature.
 
“Increasing our customer service efficiency with Parature has benefited our customers and our internal morale.  75% of the improvements we’ve made in customer service are due to Parature.  That contributes to greater customer loyalty and revenue,” added Anne-Marie Bitman, Senior Director – Customer Service at TMA Resources, in the Thursday statement.

Parature is a one-stop, on demand customer service software provider that can help organizations to reduce the overall cost of servicing and supporting customers. The company enables any organization to fundamentally change the way they support their customers through its SaaS (News - Alert) delivery and integrated, intuitive design.

Customer Service still must be a key priority for just about every company operating in the global economy. But, this doesn’t mean that delivering quality service has to also be expensive. By relying on software from Parature, companies throughout the world can still deliver the quality service customers have come to expect, without breaking the budget to do so.

Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan's articles, please visit her columnist page.

Edited by Jessica Kostek
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