InfoWorx, a provider Infomercial TV, DRTV Media Buying and Direct Response Telemarketing services, has announced the addition of in-house telemarketing services in a bid to increase success in the marketplace.

 

With the new in-house telemarketing platform, InfoWorx creates and implements telemarketing scripts that are written along with TV productions and include strategies for upselling.

 

According to the company, voiceovers are also recorded along with the call to actions so that the time between setup and launch to market is greatly reduced.

 

InfoWorx boasts the ability to develop a selling strategy and offer that helps their clients sell their product by getting people "off their chairs and onto the phone."

 

Ron Perlstein, President of InfoWorx commented, “We use research to target our client's best customers, award winning creative to generate high response, and media buying power to get the offer in front of millions. Now we can control the conversion of response to revenue like never before. The real time reporting tools allow us and our clients to make adjustments on the fly to test alternate offers, improve upsell conversion and cash flow."

 

For clients requesting that all elements of the DRTV campaign be handled by InfoWorx, the company provides turnkey campaign management solutions including TV commercial creation and production, Telemarketing, Online TV and video marketing, call centers, media buying and placement services, fulfillment, home shopping networks, and expansion into international and domestic retail markets.

 

The backend is supported by bandwidth through a partnership with Prairie Interactive Messaging (News - Alert) and will support large roll outs and handle thousands of calls per minute.  The company also offers clients the ability to handle the backend on their own, if desired.

In addition to creative infomercial marketing strategies, InfoWorx has a vast network of colleagues and partners who help to expand distribution of a product and create income streams from many channels. The company also works to maximize brand names through direct response print, radio and e-commerce.

Earlier this year, the company announced  a free interactive InfoMetrics ROI forecasting model to allow clients to find out the media budget for an infomercial or DRTV campaign via an online interactive forecasting model. The offering also provides users with an estimate of what they can expect to earn from a successful campaign.