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800response to Survey Consumer Recall Rate to Measure Effectiveness of Vanity 800 Numbers

October 13, 2008
 
Vanity 800 number and Web-based call tracking provider, 800response has announced a partnership with a third-party research firm to gather data on the American consumer’s recall rate of Web site addresses and toll-free vanity 800 numbers in advertisements.
 
This research study is also designed to capture buyer behaviors and preferences after respondents view or hear an advertisement for various products and services, including automobiles, remodeling services, educational institutions and healthcare services.

"The research study allows us to gain a better understanding of how easily consumers recall vanity 800 numbers and Web addresses," says Laura Noonan, Vice President of Marketing and Corporate Communications at 800response, in a Monday statement.

"The study results will also identify occasions when - as well as why - consumers opt to call a toll-free 800 number or visit a web site in response to advertisements for higher ticket items, like a new car or a home remodel project. These insights are useful for our business as we expand our services and target new business categories.

We will share the study results with our existing customers and agency partners so they may also gain a better understanding of how consumers respond to traditional advertisements that incorporate both a web domain and a phone number as a direct response method," Noonan added.

The online survey will be received by an opted-in panel of participants. Research partner Infosurv will connect data from 1,000 respondents. 800 response is expected to release the results of the survey in early November 2008.

800response is building its industry presence through the maintenance of the widest selection of vanity 800 numbers available on the market today. The company offers these dynamic direct response marketing tools in an effort to optimize advertising expenditures for businesses in North America.

Research studies have found that 800 vanity numbers effectively increase advertising response rates by 30-60 percent. Services include a sophisticated Call Routing platform, Web-based real-time Call Tracking reports, and Call Monitoring services like Call Recording and Missed Call Monitor.

This latest research study is expected to help to further support the impact that vanity 800 numbers have on advertising response rates. Such results not only help to further the initiatives of such companies as 800response, it also provides valuable insight for marketers seeking to improve their response rate. Effective campaigns are measured by the response rate and 800 response provides an opportunity to increase those numbers. 

Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan's articles, please visit her columnist page.

Edited by Stefania Viscusi
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