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Adivent Launches Full SalesTarget Suite in North America

September 22, 2008
Adivent, a European sales outsourcing company focused on the telecom market, has launched its full suite of SalesTarget services in North America. Adivent offers a new alternative that is designed to streamline the sales and operations process and allow North American companies to quickly establish a sales presence in Europe at a fraction of the time and cost it typically takes using traditional methods.
 
"Based on our direct experience running telecom sales organizations we understand the frustration many emerging North American suppliers have when trying to establish a quality sales organization in Europe," said Gianni Burzi, managing partner at Adivent, in a Monday statement.

"To meet this tremendous market need we spent the past year developing a set of process-based services that yield proven results -- without large up-front costs -- that will dramatically speed time-to-market and deliver increased sales for telecom hardware and software suppliers selling into the European market."

All of Adivent’s services are designed to focus on planning and executing sales processes that are targeted at the European telecom market. These services are specifically built to appeal to small- to mid-sized firms or business units of larger organizations.

The company offers rapid, effective deployment of a highly qualified sales team with a proven track record of success and an extensive network on contacts to target customers.

Adivent’s performance-based concept was developed by some of the most respected sales executives in the European telecom industry. The company’s success is assured by the caliber and professionalism of its world-class sales team.

Adivent’s four services include SalesTargetSource, SalesTargetChannel, SalesTargetWatch and SalesTargetCoach.

SalesTargetSource is a complete turnkey service to quickly ramp-up a sales team that has an extensive network of telecom relationships, certified sales skills and a proven track record of success.

Services within this solution are backed by a Service Level Agreement that guarantees that fees are only charged after pre-determined results have been delivered. Adivent also offers complete transparency into sales campaign progress and direct access to and directional input with its new sales force.

The SalesTargetChannel is available for telecom suppliers seeking to establish channel partner programs in Europe. Adivent can identify, profile, evaluate and negotiate with properly matched partners. Direct training and continuous management of channel partners relationships is also available.

SalesTargetWatch allows North American firms to closely monitor target customers so they can react immediately to new sales opportunities. Adivent will connect, analyze and report on developments that may lead to sales opportunities.

The SalesTargetCoach service includes workshops that help telecom vendors to define a development plan for a specific sales opportunity. Workshops are facilitated by one or more experts with direct sales experience involving the target customer, and are based on the most recent and updated customer intelligence available.

"As we looked to expand our business in Europe, we were faced with the daunting challenge of either establishing an in-house direct sales organization or relying on entrenched distributors that typically focus their resources on re-selling solutions from the largest players in the market," Reinhold Hesse, president and CEO at XTech - Extrusion Technology, Inc., in the Monday statement.

"Adivent's expertise and knowledge of the European telecom market is invaluable as we work together to ramp sales in the region. They offer a unique service that instantly removed the risk and uncertainty of entering a market that is very complex, geographically and culturally diverse, and based on a high degree of trust and relationships."

With the slowdown of the U.S. economy, more and more companies are looking to opportunities overseas, especially in the European market. As such, the time is right for Adivent and its services.

The company has done well to identify those road blocks that companies run into when trying to expand into overseas markets. By offering solutions specifically designed to tackle four key areas of focus, Adivent can cater to a broad range of customers.
 

Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan's articles, please visit her columnist page.

Edited by Tim Gray
 
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