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Constant Contact Partners With WeReward to Deliver Integrated Online Marketing Tools

As a trusted marketing advisor, Constant Contact’s integration with WeReward is helping merchants and product manufacturers develop stronger relationships that lead to increased customer loyalty and lifetime value. While WeReward's mobile application allows retailers and product manufacturers to attract new customers, Constant Contact's (News - Alert) email marketing tool helps strengthen these relationships beyond a check-in point.

In a release, Steve Johnson (News - Alert), vice president of partners for Constant Contact said, “Consumers are moving away from traditional coupons and using mobile applications that allow them to save money by discovering new places and products the exact moment they need them. By teaming up with Constant Contact, WeReward will deliver industry-leading online marketing tools in conjunction with their 21st-century, loyalty solution to help close the loop for businesses seeking to build long-lasting relationships with their customers.”

With the proliferation of smartphone users, marketers are more focused towards mobile marketing as reported by eMarketer (News - Alert). In 2011, mobile marketing spending is estimated to exceed $1.1 billion and then increase up to $2.5 billion by 2014, resulting in decline of digital advertising. This creates a huge opportunity for marketers and business owners to reach out to maximum customers while making real-time purchase decisions.

In a release, Ted Murphy, founder and CEO of IZEA, Inc., the parent company of WeReward said, “Everyday we empower consumers to check-in and make money at over 15 million businesses throughout the country. This has resulted in hundreds of thousands of purchases with users sharing these experiences through their social networks. What makes this partnership so exciting is how we can now take this one-step further by connecting the customer and business through Constant Contact's powerful email marketing tool.” He added that their customers will now be able to receive real time communications from their favorite businesses and products using the convenience of their mobile device, email, or both. Merchants will thus be able to use this ultimate marketing solution to ensure an email and social media relationship with every in-coming customer.


Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Jennifer Russell