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Internet Marketing for the Telecom Sector: Creative Works

By Susan J. Campbell
TMCnet Contributing Editor

There are many companies that promise to be able to effectively market a company and what they have to offer, but those who can focus expertise on one particular area should be able to deliver more value to those businesses operating in that area.

This is the concept behind Creative Works. To get an idea of what the company has to offer, TMCnet’s Juliana Kenny spoke with Evan Ioannou, principal of Creative Works at ITEXPO (News - Alert) West. Their conversation was captured in this video.

According to Ioannou, Creative Works is what they like to call a specialized marketing and technology outsourcing firm for the telecom industry. The company focuses on four areas specifically for telecom providers: new media services (graphic design), software development (primarily for the Web), Internet marketing (primarily for search engines, social networking), and marketing consulting.Ioannou stressed that he and the key players in his firm have honed skills in all arenas in the telecom space to deliver value to those players in this arena. He believes this makes the firm that much more attractive for companies seeking to extend their message in the marketplace.

When asked why the company attended ITEXPO, Iannou shared, “We believe that what we do is a fundamental element of the operations of many of the companies in this room. So, we are here to obviously build relationships.” The goal for Creative Works in attending the show was to present the message that they are looking to give everyone a low risk way to consider their services. In fact, the firm offered a blow-out price of $9.95 per hour for the first 30 days to stir interest. Ioannu believes it is key to build relationships to drive success and this low risk proposition can help get those relationships started.

As for the crowd response, Ionnou noted they were receptive and he believed the second day of the event would be the big day. He finished the conversation by stressing that his firm specifically works with the telecom environment, which differentiates services as they understand the industry intimately.

To learn more, check out this video in full.

To find out more about Creative Works, visit the company at ITEXPO East 2011. To be held Feb. 2-4 in Miami, ITEXPO is the world’s premier IP communications event. Visit Creative Works in booth #430. Don’t wait. Register now.