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eCarList Acquires DealerUps for CRM Integration

By Rahul Arora
TMCnet Contributor

eCarList, an automotive software company, has acquired DealerUps, a leading provider of automotive CRM solutions for dealers. The acquisition will allow eCarList to integrate CRM into its award-winning inventory management and online marketing solutions. As a result, eCarList’s dealerships can easily fully own and control the vehicle merchandising process through one unified platform.

"The integration of CRM will enable us to provide a single, efficient and cohesive solution across the entire vehicle merchandising cycle, freeing dealers from the headaches of multiple, uncoordinated touch points," said Len Critcher, eCarList CEO, in a statement. "By adding CRM to the eCarList platform, we are effectively syncing together our dealers' inventory, merchandising, pricing, and customer relationship management needs -- from vehicle acquisition to vehicle disposition -- while increasing visibility into how their merchandising and marketing dollars are performing."

Thousands of dealer customers utilize eCarList’s online marketing tools to appraise, price and merchandise vehicle inventory in real-time via one fully integrated software platform, including its award-winning TrueTarget mobile app. On the other hand, DealerUps provides dealers with a state-of-the-art automotive CRM system to effectively manage and market to current and prospective customers from one database.

"Inventory management is the cornerstone of effective vehicle merchandising, while CRM is the cornerstone of effective customer conversion," continued Critcher. "The integration of both equates to better processes, greater efficiencies and, most importantly, more volume for our customers."  

Critcher said ECarList has rewritten DealerUps software to work seamlessly with the eCarList platform. The rewritten software now includes new features such as easily assigning and switching between leads and vehicle details, the ability to view all leads by vehicle, as well as improved visibility into all online marketing channels and success metrics.

The integration of DealerUps software into the eCarList platform is scheduled to be completed in 2Q 2011, and will be showcased at NADA 2011 in San Francisco.

"We are pleased to join one of the most exciting and leading-edge companies in the dealer technology industry on its mission to revolutionize the way dealers manage and merchandise their inventory," said Stan Thomas, DealerUps executive vice president and general manager, in a press release. "We believe that uniting eCarList's award-winning technology with DealerUps' best-in-class software will provide the most robust and complete automotive marketing platform in the industry."

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Tammy Wolf