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Harte-Hanks Marketing Lead for Renowned Sports Goods Retailer

By Madhubanti Rudra
TMCnet Contributor

Harte-Hanks, Inc., specializes in direct and targeted marketing services and caters to a global clientele. The company also offers advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks recently won a multi-year contract from Modell's Sporting Goods. Under the agreement, the multichannel direct and digital marketing service provider will be supporting Modell's’ customer interaction strategy across multiple platforms. Terms and financial details were not disclosed.

“Nothing is more important to us than listening to our customers' needs and helping to make their experiences with us more enjoyable, relevant, and affordable. To do that, we need great information and communication that is both versatile and accommodating to all of our customers. Harte-Hanks understands this mission perfectly, particularly in the loyalty space, where our MVP program is such an important part of everything we do. Harte-Hanks has deep analytic, strategy, database, and CRM marketing expertise in the retail environment. But what matters most to us is their sole focus on our needs, our data and our opportunities with our customers. We could not be more excited to get the partnership underway,” said Jed Berger, senior VP of marketing at Modell's Sporting Goods, in a press release.

Modell's operates more than 140 stores in 10 Northeastern and Mid-Atlantic states and the District of Columbia. The company also has an e-commerce site, an MVP Rewards loyalty program, a blog site, a Facebook (News - Alert) page, and a Twitter page. Harte-Hanks will support customer database development and insight-driven analytics to support multi-channel targeted marketing.

Harte-Hanks is happy to get the opportunity of serving such a leading sports brand as Modell's. “It is a privilege to work with such a well-known name in sporting goods as Modell's, and to help them continue to prosper through insight-driven conversations with customers. To be relevant, brands today must be able to understand their prospect and customer data across a variety of marketing channels, and to develop strategies and tactics that speak to individual customer needs, wants and desires. That's what we will do for Modell's, and hit some home runs for them as well,” said Gary Skidmore, president, Harte-Hanks Direct Marketing.