ShopIgniter Continues Momentum With Top Brands and Major Customer Growth
PORTLAND, OR, Feb 26, 2013 (MARKETWIRE via COMTEX) --
ShopIgniter, the company that is transforming how brands market
their products to today's social + mobile consumers, announced today
significant customer growth among market-leading brands with new
clients including Whole Foods, GoPro, Sony Music, and Lenovo. Strong
year over year customer growth was reflected in ShopIgniter's annual
revenue growth of over 170 percent.
ShopIgniter also announced today its market strategy for 2013, which
will focus on its enterprise platform that enables marketers to
create, manage and measure rich interactive campaigns in social
streams. With Facebook, Twitter, Pinterest, Instagram and other
social media streams becoming richer and richer, consumers are
spending more and more of their time here. In fact, 20 percent of
desktop time and 30 percent of mobile time is spent social
networking. Moreover, Facebook research indicates that Newsfeed
advertising is 16 times more effective on the desktop than
traditional right rail advertising. And on mobile, where there's no
banner or right rail advertising, performance is astoundingly high.
Including a photo, video, or interactive post further increases
engagement by 100 to 200 percent.
When coupled with rich media posts that combine video, photography
and a short lead generation form, for example, the impact and
effectiveness of these efforts is remarkable. For example, when one
of the world's largest retailers wanted to promote an exclusive offer
during the Grammy's, they looked to ShopIgniter. Its rich media
posting campaign on Facebook generated over 10,000 likes, 500
comments and 25,000 video views, within just 48 hours of a single
post. The business benefit: 46,000 total engagement actions, 27,000
video views and over 1,000 unit pre-orders.
"2012 was a superior year for ShopIgniter and our customers. In 2013,
we will continue to deliver innovations and results in the field of
social content marketing. Our 2013 roadmap is focused on providing
technology that helps leading brands effectively reach and convert
their social+mobile consumers directly in social streams," said Matt
Compton, ShopIgniter CEO. "Marketing in social streams will replace
traditional banners as the primary digital display advertising
vehicle for consumer brands within a couple years. From a consumer's
perspective, this is obvious. Nobody engages with banners. Everyone
engages with their social streams. And, ShopIgniter will be the
platform of choice for delivering, managing and measuring campaigns
in these streams."
ShopIgniter has driven outstanding results for its customers and has
generated over 1 million video views, 2 million email opt-ins and
over one hundred million earned impressions. Providing the technology
and expertise that drove some of the most successful social media
campaigns of 2012, ShopIgniter helped organizations energize every
aspect of the marketing funnel -- from awareness to conversion --
driving significant results such as:
-- 200% ROI on the first day of a Fortune 200 retailer's Facebook
-- Authored the most successful voting app in Facebook history.
-- 15x ROI and 14% conversion rate on a limited edition product from a
premium headphone brand.
-- 45% increase in "People Talking About This" and a 17% increase in
share rate for a national premium organic food retail brand.
-- 28% conversion rate and 5x ROI for a global Fortune 100 entertainment
"At GoPro, we are stoked about ShopIgniter. With ShopIgniter's
technology and social expertise, we exceeded our goal of
significantly increasing new visitors to our website. Not only were
we able to raise $10,000 for Waves for Water in less than a week, but
we were able to gather a critical mass of supporters for Kelly Slater
as he competed for his 12th ASP Championship," said Kevin Platshon,
Director Digital Marketing at GoPro.
ShopIgniter's powerful content marketing platform
enables digital marketing leaders to reach and convert their
social+mobile consumers. Innovative brands like Disney, GoPro, Sony
Music, Lenovo, Target, Nike and Whole Foods use ShopIgniter's
platform to deliver, manage, and measure highly effective rich
interactive campaigns in social streams that drive product discovery,
engagement and advocacy across networks and devices. Founded in 2009,
ShopIgniter is headquartered in Portland, OR.
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