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Adknowledge Offers Free Mobile Optimization for All CPA Advertisers
KANSAS CITY, MO, Feb 20, 2013 (MARKETWIRE via COMTEX) --
Today AdStation, Adknowledge's Performance Email Network, announced
the launch of its new "Mobile Optimization Initiative," a program
giving members of its advertising network free optimization of their
CPA creatives to help increase conversions. AdStation testing
delivered up to 40% increases in conversions with mobile-optimized
creatives, and is now making these advances available to all
advertisers in the network.
"We're thrilled to do this for our advertisers," said Matt Hoggatt,
GM of AdStation, Adknowledge's email channel. "We've run CPA ads
optimized for mobile for several months and experienced fantastic
results. We couldn't wait to begin optimizing all CPA creatives for
our advertising partners."
AdStation has made it a priority throughout the process to maintain
brand integrity, as well as the look and feel of the original CPA
ads. The changes are mostly technical and indistinguishable from the
original creatives. Adknowledge's award-winning design team assembled
and tested these new optimized creatives, designed to display equally
well on tablets and mobile devices. And because the ads are entirely
new, they're free of fingerprinting issues plaguing traditional
online advertising and causing deliverability issues for many
networks.
"If optimizing their ads for mobile makes them more money, that
benefits Adknowledge, as well," Hoggatt said. "Our team works hard to
ensure that the original look and feel of the ads don't change,
keeping everyone happy."
AdStation mobile optimization revolutionizes current landing pages
with complementary solutions promising increased conversions, better
user experience, improved call-to-click button utilization, the
ability to fill out lead generation forms without zoom capabilities,
simpler content navigation, and more, all without sacrificing
traditional Adknowledge quality.
For more information about the Mobile Optimization Initiative or to
sign up for AdStation, Adknowledge's Performance Email Network, visit
www.adstation.com/get-started/.
About Adknowledge
Adknowledge is a leading online network that
offers unique ad formats, data analysis, targeting algorithms, and
creative approaches, providing advertisers with quality leads from
hard to-reach places on the Web across multiple channels, including
social networks, display, games, mobile, apps, and email. With
hundreds of employees located throughout North America, plus growing
offices in Europe and Asia, Adknowledge aims to set the standard in
optimizing online advertiser ROI. For more information visit
www.adknowledge.com.
Contact
Paul Herdtner
Adknowledge
Communications Manager
Email Contact
SOURCE: Adknowledge
http://www2.marketwire.com/mw/emailprcntct id=D69F70B9728D1AE9
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