ion Redefines the Post-Click Experience With Creative Studio
CAMBRIDGE, MA, Feb 19, 2013 (MARKETWIRE via COMTEX) --
Brands are given one-twentieth of a second to make a good impression
online, according to research featured in the book Brainfluence by
Roger Dooley. ion interactive (http://ioninteractive.com/) introduced
today a new generation of its digital marketing software to help
brands win in that visceral flash of an impression -- and the
experience that follows.
By empowering marketers to create and test compelling post-click
experiences such as landing pages, microsites, web-based "wizards,"
and mobile web apps, ion's new creative studio in its
software-as-a-service platform helps significantly improve conversion
rates for lead generation and customer acquisition programs.
"Businesses are increasingly recognizing that the click-through is a
critical 'moment of truth' in digital marketing," said Scott Brinker,
ion's CTO. "When prospects click on search ads, display ads, email
offers, or links in social media channels, they arrive with specific
expectations. Unfortunately, many company websites are often too
general-purpose to meet those expectations. But typical landing
pages, which are sometimes used as a more targeted alternative,
deliver a notoriously poor user experience. If they don't make a
great first impression, they not only fail to win the conversion,
they also damage the brand."
ion's new creative studio gives marketers a better alternative,
letting them produce highly targeted post-click experiences that look
and behave like they were custom-crafted by a team of expert
designers and developers. But with ion's creative studio, any
marketer can produce these experiences simply by dragging and
dropping web and mobile components into professionally designed
frameworks that perfectly preserve a company's brand standards.
"ion's platform has removed the barrier for us to create
highly-customized, relevant and engaging experiences that we -- in
marketing -- control," said Amy O. Fitzgerald, vice president of
marketing for wedding services company Ever After
(www.everafter.com). "Creating landing pages used to be arduous and
time-consuming, allowing for little to no testing, and we were very
limited in the degree of sophistication and type of interactive
content we could use. With its agility and flexibility, ion's
software has provided us with 3x improvement in our marketing
performance while significantly reducing our cost of conversion. With
the release of the creative studio, we expect our SEO and conversion
rates to continue to soar."
ion helps companies win more business in the crucial moment of truth
between click and conversion in digital marketing programs. Its
software-as-a-service platform gives marketers the ability to rapidly
produce, test, and optimize brilliant post-click experience --
typically resulting in 100% or greater lift to marketing performance.
Hundreds of global brands such as Dell, DHL, General Mills, and
Western Union entrust their web and mobile marketing performance to
ion's agile post-click software and services. For more information,
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SOURCE: ion interactive
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