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Forrester Research Joins Guidance and EPiServer in Discussion of 2012 Online Holiday Shopping Season
MARINA DEL REY, Calif. --(Business Wire)--
Guidance, a web and mobile eCommerce design and development agency
trusted by Internet Retailer Top 500 companies, and EPiServer, a
global software provider for innovative digital marketing and eCommerce
solutions, invite retailers to speak with Sucharita Mulpuru, VP &
Principal Analyst, eBusiness and Channel Strategy with Forrester (News - Alert)
Research, Inc.; Bob Egner, VP Product Management & Global Marketing with
EPiServer; and Mike Hill, EVP with Guidance, about the trends and
results of the 2012 online holiday shopping season. The free webinar
will begin at 11am PST/1pm CST/2pm EST, on Wednesday, February 13, 2013.
Topics to be discussed include:
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Data and trends:
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Results from the 2012 online shopping season
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Promotions:
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Timing, successes and failures
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Site experience:
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What was important to online shoppers in 2012
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Mobile strategies:
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What works and what is best for your brand and customer
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Key takeaways:
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How to improve results for next year and optimize across channels
and devices
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"Competitive promotions reached new levels during the 2012 online
holiday shopping season in ways not seen before," said Jason Meugniot,
President & CEO of Guidance. "We encourage retailers to attend our
webinar to learn how an integrated approach to web, tablet and mobile
sites can deliver a seamless customer experience, resulting in higher
conversions," he continued.
The Guidance and EPiServer partnership has yielded higher conversions,
better performance and unified customer experiences for online
retailers. Egner and Hill will offer real world examples of successful
strategies employed this holiday season.
Retailers can learn more and register at http://ow.ly/hgK3R.
For updates throughout the webinar, follow @guidance, @episerver and
#eCommHolidays on Twitter (News - Alert).
About EPiServer
EPiServer connects ecommerce and digital marketing to help business
create unique customer experiences which generates business results.
EPiServer's platform combines content, e-commerce and multi-channel
marketing capabilities to work full-circle for businesses online, from
intelligent optimization, lead-generation through to conversion and
repeat business.
Sitting at the centre of the digital marketing ecosystem, EPiServer
empowers online and IT professionals to create superior customer
experience for more than 20,000 websites worldwide. Built on .net, and
supported by a pioneering partner network of over 630 partners in over
30 countries, EPiServer's platform gives customers the ability to
deliver the right content to the right person in the right format at a
time that suits them. This approach means customers can maximize their
investment in digital marketing and increase ROI. The company was
founded in 1994 and has offices in the United States, Sweden, Denmark,
Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE
and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK
Investment Partners is a European private equity firm with Nordic roots,
managing �5.7 billion in fund commitments.
About Guidance
An EPiServer Premium Solution partner and 2011 Magento Partner
Excellence Award Winner, Guidance designs, builds and hosts highly
customized eCommerce solutions for today's leading retailers. Since
1993, national retailers and consumer product manufacturers alike have
relied on Guidance's expertise to facilitate more than $3 billion in
web, mobile and social eCommerce.
Brands such as Bank of America, The Coffee Bean & Tea Leaf, Foot Locker,
Harbor Freight Tools, Honda, Hyundai, Intel (News - Alert), Mars, Nike, Oakley, Relax
the Back, TOMS Shoes, Walt Disney and others, have engaged Guidance to
build more than thousands of world-class, eCommerce websites and apps
that captivate, engage and incite loyalty.
Learn more at http://www.guidance.com
and connect with us at http://www.twitter.com/guidance,
http://www.facebook.com/guidancesolutions,
http://pinterest.com/GuidanceSolsInc,
and http://www.linkedin.com/companies/guidance.

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