Lead Generation Professional, Brian Garlock, Joins Informa Research Services
CALABASAS, CA, Jan 29, 2013 (MARKETWIRE via COMTEX) --
Informa Research Services, Inc., a subsidiary of Informa plc (LSE:
INF), announced today that Brian Garlock, a veteran in online
advertising and lead generation sales, has joined the company as
Director of Business Development, Media Partnership Division.
"In 2012, Informa acquired ICANBUY and expanded our lead generation
capabilities," said Michael E. Adler, President and Managing Director
of Informa Research Services. "Our improved offerings have greatly
increased demand for our services. Brian Garlock joining our business
development team is our latest move to leverage the growth of this
division. I expect Brian's experience and leadership to take our
online advertising and lead generation business to the next level."
Mr. Garlock has worked in the financial industry for nearly 14 years,
starting his career as a financial advisor at UBS in 1999. He then
went to Move.com as their National Advertising Sales Manager and from
there headed to LowerMyBills.com where he has spent the last seven
years as the Director of Sales. He is a graduate of the University of
Utah and is a recognized expert in the area of online marketing,
online lead generation, and Internet growth strategies.
"I am excited to join the Informa's Media Partnerships team," said
Mr. Garlock. "Informa's product rate table comparison platform offers
financial institutions the best method available for acquiring
qualified leads and increasing their brand and image awareness. I
look forward to bringing this powerful solution to financial
institutions across the nation."
Informa Research Services is the premier provider of competitive
intelligence, lead generation, sales and service evaluation, and
regulatory compliance testing services to the financial industry.
Brian Garlock joins Informa Research Services in their Calabasas,
California headquarters where he will directly oversee the business
development efforts for the Media Partnership Division.
About Informa Research Services, Inc. (www.informars.com)
Founded in 1983 and headquartered in Calabasas, California, Informa
Research Services, Inc., provides the financial industry's most
extensive array of market research and decision-support information.
Conducting daily surveys of the retail, lending, and business
products offered by more than 10,000 financial organizations
nationwide, Informa currently supports the product pricing decisions
of more than 6,500 clients, representing all 50 states, and including
all of the top 100 financial institutions. Informa's Media
Partnership Division helps clients reach consumers searching the
Internet for information on lending and deposit products. Informa
specializes in generating high converting consumer leads for
mortgage, consumer lending, and deposit products.
SOURCE: Informa Research Services
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