IDG Communications' Marketing Clients Earn Marketing Recognition
FRAMINGHAM, MA, Jan 25, 2013 (MARKETWIRE via COMTEX) --
Avaya, Dell, HP, and Research in Motion (RIM) have been singled out
for superior digital marketing and information programs created with
IDG Communications. The honors include a year-long multimedia content
and social marketing program for the HP Enterprise CIO Forum, The New
Fulcrum Point site sponsored by Dell, and The Avaya Thought
Web Marketing Association Honors
The Web Marketing Association
awarded Dell its B2B Standard of Excellence for the New Fulcrum Point
produced through the collaboration of Dell, MediaCom, and IDG last
year. The New Fulcrum Point tackled the challenge of information
overload by putting the right content at the right time in the hands
of IT decision-makers to give them "the power to do more." IT
decision-makers accessed a unique content navigation system that
filtered and customized a wide range of technology content.
Information produced by bloggers, IDG, Dell, and research/analyst
firms could be customized based on a visitor's company size,
technology and business solutions of interest, and their vertical
Social media interaction included a "Video Power Hour" built around
questions from readers submitted via Twitter to a panel of experts,
weekly Twitter chats, and social commentary related to a high-profile
event for Dell at South by Southwest (SXSW) in Austin, TX in 2012.
Interactive Media Awards
The Interactive Media Awards (IMA) also
recognized The New Fulcrum Point with two awards in 2012: Outstanding
Achievement B2B and Outstanding Achievement in Social Networking.
In late 2011, IMA recognized Avaya/IDG Thought Leadership Forum for
Outstanding Achievement in the Computer Hardware category. The Avaya
Thought Leadership Forum site focused on brand awareness and thought
leadership. The campaign objectives were to increase brand awareness,
perception, and purchase consideration by IT buyers. Avaya is a
global leader in enterprise communications systems, software, and
services covering unified communications, contact center, networking,
and small business.
A key element of the Avaya campaign was the CIO Debate series
featured in the Forum web site. IDG's CIO Executive Council recruited
IT executives and produced videos each month that related to Avaya
strategy and industry issues. The Forum program was built around four
components: timely buyer research, a multimedia content experience,
IT executive participation, and extended engagement across the social
The Avaya Thought Leadership Forum also earned an Honoree designation
by judges for the prestigious Webby Awards. It was recognized in the
IT Hardware/Software category. And, the Media Industry Newsletter
(Min) gave the Forum honorable mention in Custom Publishing in Min's
Integrated Marketing Awards program.
Wharton Honor for HP
Last fall in the first Social Media Leadership
Awards program at the Wharton School at the University of
Pennsylvania, the HP CIO Enterprise Forum was a finalist in the
Advertising/Marketing category. The Forum is designed to raise the
awareness of HP as a provider of IT enterprise solutions and services
and as an industry thought leader. The program includes web sites in
the US, UK, Germany, China, and Japan which provide a forum for "CIOs
Driving Transformation." The sites were designed for IT executives to
help them read about, discuss, and implement ways to succeed in
business and government.
This peer-based Forum has now attracted more than 23,000 members who
represent more than 70% of HP's major customers worldwide.
The Enterprise Mobile Hub (EMH) sponsored by RIM has
been cited as a top 10 source for enterprise mobility news and
information by the Mobile Device Management Solution Review. EMH
joined established media sites such as Computerworld and CITEworld as
top sources for mobile content. The EMH encourages IT pros and
business leaders to discuss mobility issues, exchange ideas and
collaborate with peers, experts, and market leaders.
IDG Marketing Services and the Social Web
The campaigns are built
around IDG's core expertise in content marketing and services
including creation, platform and prospect engagement optimization,
and amplification of a marketer's messages on the social web. "IDG
has been at the forefront of marketing services built around paid,
owned, and earned media tactics in a cohesive way to accelerate the
impact for our technology clients," said Charles Lee, senior vice
president, Strategic Marketing Services & Custom Solutions, IDG
Enterprise. "Our programs stimulate brand awareness, develop thought
leadership credentials, and drive interactions with prospects across
the web and social channels to unify marketers' messages regardless
of the media."
About International Data Group
International Data Group (IDG) is the
world's leading technology media, events and research company.
Founded in 1964 and headquartered in Boston, Massachusetts, IDG
products and services reach an audience of more than 280 million
technology buyers in 97 countries.
IDG Communications' global media brands include ChannelWorld(R),
CIO(R), CSO(R), Computerworld(R), GamePro(R), InfoWorld(R),
Macworld(R), Network World(R), PCWorld(R), TechHive, and
TechWorld(R). IDG's media network features 460 websites, 200 mobile
sites and apps and 200 print titles spanning business technology,
consumer technology, digital entertainment, and video games
worldwide. The IDG TechNetwork represents more than 500 independent
websites in an ad network and exchange complementary to IDG's media
With expertise in branding, lead generation, and social media
marketing, IDG marketing services programs are strategically designed
and implemented to influence technology vendor prospects worldwide.
A recognized leader in conference and exhibition management, IDG
produces more than 700 globally branded technology and entertainment
conferences and events in 55 countries.
International Data Corporation (IDC), a subsidiary of IDG, has more
than 1,000 analysts who provide global, regional, and local expertise
on technology and industry opportunities and trends in more than 110
Additional information about IDG, a privately held company, is
available at http://www.idg.com
Trademarks and registered trademarks are owned by International Data
Group, Inc. All product and company names are trademarks of their
SOURCE: IDG Communications
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