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United Publications Drive Revenue and Industry Leadership Using Arkadin Webcasts
ATLANTA, GA, Jan 22, 2013 (MARKETWIRE via COMTEX) --
Arkadin, one of the world's largest and fastest growing
collaboration service providers, announced today that United
Publications is using ArkadinEvent(TM) to extend their industry
leadership and revenue. Webcasts that provide newsworthy content are
now a core component of the media company's titles, including
Security Systems News, Security Director News and Security Systems
News Gulf.
The publications deploy a two-pronged virtual event strategy to
service their own marketing needs and provide a revenue-generation
tool for advertisers and other 3rd party organizations. "It's very
important for us to educate readers," says Tim Purpura, group
publisher, Security Systems News. "Our content is driven by our
editorial teams to satisfy readers' interest in knowing how the
latest trends are impacting their market. Integrators and dealers can
either join the events or sponsor topics for their own lead
generation. It's a win-win: the information is helpful and the
virtual webcast format enables them to more efficiently reach targets
for enriching their customer pipelines."
Engagement Features Enable Dynamic Interplay
To maintain a dynamic
'like being there' format, the editorial teams showcase the speakers
who are prominently featured on attendees' computer screens. Handy
widgets link to downloadable resources for instant reference, and
real-time engagement features, including live chat and polling, are
encouraged by the speakers.
"We get a great response from attendees," continued Mr. Purpura. "The
chat and polling are extremely intuitive and invaluable to our
success. The real-time reporting and analytics are also critical for
capturing performance metrics that impact ROI and planning for future
events."
Additional conference features include:
-- Social networking links for instantly sharing conference information
-- Advanced branding customization for web pages, invitations and event
communications
-- Customizable event registration for capturing demographics and email
responses
-- Easy access from any Apple or Android smartphone or tablet
-- On-demand access to extend the life of events
Managed Service is Key to Success
According to Mr. Purpura, Arkadin's
service reputation was a prime motivator for selecting their webcast
technology. "Arkadin's platform was superior to our last provider,
but it was their client care at every step in the process that made
the difference. After the first event, I was blown away. The service
was outstanding and far beyond what I expected."
"United Publications use of ArkadinEvent underscores the power of
webcasts for achieving marketing goals," says Mark Alexander,
president of Arkadin North America. "Webcasts provide a versatile and
cost efficient means for educating prospects, retaining customers and
nurturing leads without relying on traditional and far more
resource-intensive channels, such as trade shows. The wider audience
potential and absence of overhead delivers lower costs per lead and
higher ROI."
About UPI
United Publications, Inc. is a privately held
business-to-business media company based in Yarmouth, Maine. Since
1981 United has produced market-leading newspapers, conferences, and
most recently, eMedia products focused on industry-specific news.
About Arkadin
Founded in 2001, Arkadin is one of the largest and
fastest growing collaboration service providers in the world. With a
vision rooted in the belief that progress emerges from people's
desire to share, Arkadin offers a complete range of remote audio,
web, video conferencing and Unified Communications solutions. The
services are delivered in the SaaS model for fast, scalable
deployments and a high ROI. Its global network of 51 operating
centres in 30 countries has dedicated local-language support teams to
service its 26,000 customers.
SOURCE: Arkadin
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