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LOREX Technology, a Rapidly Growing Midsize Company, Enhances Customer Experience and Grows Online Operations With Oracle
REDWOOD SHORES, CA, Jan 17, 2013 (MARKETWIRE via COMTEX) --
Oracle (NASDAQ: ORCL)
News Facts
-- To capitalize on the business value of an enhanced customer
experience, LOREX Technology, a leading provider of video surveillance
security solutions, implemented Oracle ATG Web Commerce.
-- The implementation project ran smoothly with no issues and was
deployed ahead of schedule and on budget.
-- Oracle ATG Web Commerce, part of Oracle Commerce, provides leading
commerce software and services that power the world's best brands and
companies by delivering tailored and consistent customer experiences
that unify and optimize customer interactions.
-- LOREX Technology manufactures and delivers connected video security
cameras and monitoring systems for residential and business use, sold
via thousands of popular etail and retail stores across North America,
as well as directly to consumers through its website.
-- To expand its existing success with businesses into the consumer
space, this growing company saw an opportunity to leverage customer
experience as a key differentiator by aligning the brand experience
across its B2B partners' brick and mortar stores and online.
-- Along with Gold level members of Oracle PartnerNetwork (OPN),
Thinkwrap Commerce and Tenzing Managed IT Services, LOREX conducted an
extensive search for the right commerce platform to address its
immediate need for a more intuitive shopping cart interface that could
grow along with the company. After reviewing other solutions, LOREX
chose Oracle ATG Web Commerce because it addressed every stage of the
buying process and crossed all customer touch points, including the
Web, contact center, mobile devices, social media and its B2B
partners' physical stores.
Oracle Commerce provides Optimal Solution for Company with an Eye
toward Growth
-- LOREX understood that Oracle Commerce provided the optimal foundation
to aid in rapid, scalable, long term business growth while allowing
full control of the platform.
-- In addition, Oracle Commerce offered LOREX an advantageous total cost
of ownership.
-- LOREX benefited from a strong team approach, resulting in an almost
seamless integration between Oracle ATG Web Commerce and its existing
backend technology, enabling LOREX and its partners to quickly and
easily implement an enterprise-class, feature-rich commerce solution.
-- With Oracle ATG Web Commerce, LOREX is able to deliver an improved
customer buying experience through personalized recommendations,
targeted promotions, and guided assistance.
Supporting Quotes
-- "To support our brisk business expansion and to continue delivering
the highest levels of service, we recognized the need to embrace a
customer experience transformation across all channels," said Reuben
Klein, chairman and CEO of LOREX Technology. "Oracle ATG Web Commerce
provided the perfect solution for our growing company. Not only have
we created a more consistent customer experience, personalized to each
buyer, but we've also accelerated our consumer business with a
revamped online presence.
-- "Oracle ATG Web Commerce helps enable LOREX Technology to increase
customer satisfaction, while adapting to the firm's rapid pace of
growth," said John Andrews, vice president product management, Oracle.
"By utilizing an Oracle Commerce solution, LOREX Technology can meet
the growing demand for best-in-class customer experiences and increase
its cross-channel business growth."
Supporting Resources
-- Oracle Commerce
-- Oracle ATG Web Commerce Applications
-- Oracle Midsize Customer Success Stories
-- Complete Commerce Blog
-- @OracleCommerce
About Oracle
Oracle engineers hardware and software to work together
in the cloud and in your data center. For more information about
Oracle (NASDAQ: ORCL), visit www.oracle.com.
Trademarks
Oracle and
Java are registered trademarks of Oracle and/or its affiliates. Other
names may be trademarks of their respective owners.
Contact Info
Christine Randle
Oracle
+1.571.455.0415
Email Contact
Joan Levy
Blanc & Otus
+1.415.856.5110
Email Contact
SOURCE: Oracle Corporation
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