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TMCNet:  Local Corporation Granted U.S. Web Domain Name Patent

[December 12, 2012]

Local Corporation Granted U.S. Web Domain Name Patent

IRVINE, Calif. --(Business Wire)--

Local Corporation (NASDAQ:LOCM), a leading online local media company, today announced that the U.S. Patent and Trademark Office has granted the company patent number 8,312,125, which covers a method and system for the bulk acquisition and development of multiple web domain names.

Issued on Nov. 13, 2012, the patent describes a system and method for enabling the bulk acquisition and management of multiple web domains. The patent covers the technology related to the fulfillment of web domains. Local Corp. is currently using this technology for its small and medium-sized business (SMBs) customer as well as for the development of its recently announced vertically oriented lead generation sites. The method includes collecting a set of domain names for bulk content development, some of which are derived from user-provided keywords; filtering the set of domain names based on matching the domains to most-often used search terms by consumers; automatically submitting domain names for purchase; applying a template to the web domain related pages; and inserting content in those pages.

"The domain name industry continues to grow, with the number of domain names registered worldwide expected to top 305 million by 20181," said Heath Clarke, Local Corporation chairan and chief executive officer. "This method is already being used as part of our Launch by Local SMB fulfillment platform and forms the basis for our site expansion into lead generation verticals. We've spent years developing our intellectual property portfolio, and we're pleased that this key patent has issued."

This is the eleventh patent issued to the company and was part of the original OCTANE360 platform and asset acquisition in July 2010.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a leading online local media company that connects brick-and-mortar businesses with over a million online and mobile consumers each day using a variety of innovative digital marketing products. To advertise, or for more information, visit: http://www.localcorporation.com.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company. Traffic and our monetization of that traffic combine to determine our revenues for any given period. Our traffic volume alone for a period should not be viewed as demonstrative of our financial results for such period.

1 Global Industry Analysts - http://www.resell.biz/blog/305-million-new-domain-names-anticipated-by-the-year-2018/


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