Local Offer Network Partnership With Rakuten LinkShare Drives New Business Opportunities for Advertisers and Publishers
CHICAGO, IL and NEW YORK, NY, Dec 06, 2012 (MARKETWIRE via COMTEX) --
Local Offer Network (LON), a leading provider of e-commerce
technology, data and services, and Rakuten LinkShare today announced
that LON content and services will be available to publishers through
the Rakuten LinkShare Network.
The partnership will enable Rakuten LinkShare network publishers to
easily provide their visitors with money-saving product and service
offers aggregated by LON from a wide variety of local and national
advertiser partners. Each day, LON aggregates and distributes tens of
thousands of prepaid offers, coupons and other shopping content, and
provides the tools that publishers need to select and display the
content that is most timely and relevant to each user.
LON content is provided through a suite of feeds, APIs and widgets as
well as Catalyst(TM), LON's real-time personalization platform that
identifies the most relevant content for any user from the first
moment of contact with a site or app. Catalyst combines anonymous
user profile data with LON's proprietary Adaptive Response Model
(ARM(TM)), a predictive algorithm that scores content quality based
on expected performance. Catalyst and ARM will be available to
Rakuten LinkShare publishers.
"Since day one, we've been focused on delivering great shopping
content to consumers wherever they are online, through a network of
blue-chip partners," said Dan Hess, CEO and co-founder of Local Offer
Network. "This new partnership provides a springboard for LON to
reach tens of millions of additional shoppers through high-quality
publishers in the Rakuten LinkShare network."
LON content is sourced from more than 200 market areas and spans
dozens of product and service categories including local restaurants,
sporting events, health and medicine and home services. LON also
provides offers available nationwide including travel and adventure,
consumer electronics, apparel, jewelry, pet products and more.
"LON solutions help publishers meet the strong consumer demand for
local and national savings opportunities that LON sources through its
broad network of advertisers," said Adam Weiss, senior vice president
of Global Network Development and Product Strategy for Rakuten
LinkShare. "LON enables our publisher partners to display that
content with tools that maximize efficiency, relevance and yield."
Publishers wishing to use LON content through Rakuten LinkShare can
contact their Rakuten LinkShare account manager or visit the LON
About Local Offer Network
Local Offer Network (LON) proprietary
data, algorithms and technology deliver the right commerce-related
content to any consumer, anywhere online, from the very first visit.
LON products and services include Catalyst(TM), a personalization and
curation platform that uses content and data from any source in real
time; a web-wide distribution network that allows publishers to
efficiently generate revenue from a massive feed of shopping content;
VoucherPro(TM), a commerce platform that enables the creation and
promotion of prepaid offers; and Dealradar.com(TM), a one-stop
shopping resource for consumers in 190 markets in four countries. LON
clients and partners include MasterCard, Time Inc., Tribune Company,
Gannett, Supermedia and many other leading brands.
About Rakuten LinkShare
Rakuten LinkShare provides online retailers
and other businesses with expert online marketing services and
solutions. Rakuten LinkShare's affiliate marketing network, search
marketing services, lead generation campaigns and retargeting
solutions can acquire new customers, increase revenue and drive
overall results while achieving target return on ad spend. Rakuten
LinkShare clients are Fortune 500 and other prominent companies doing
business online, including J.C. Penney, 1-800-Flowers.com, American
Express and Avon Products. The company was founded in 1996 and is
headquartered in New York City, with offices in San Francisco,
Chicago, Tampa, London, Tokyo and Sydney. For more information,
please visit: www.linkshare.com.
Local Offer Network
Local Offer Network
Blanc & Otus
SOURCE: Local Offer Network
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