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Acision Appoints JF Sullivan as CMO as it Ramps up its Focus on IP and Enterprise Messaging Services
READING, England, Nov. 28, 2012, 2012 (Canada NewsWire via COMTEX) --
Senior marketer joins Acision to develop and execute strategic marketing
programmes to reinforce Acision's leadership position in mobile
messaging
Acision, the global leader in mobile messaging, today announced the appointment
of JF Sullivan, who has joined Acision as Chief Marketing Officer
(CMO), taking ownership of Acision's marketing functions, including
strategic, corporate and product marketing. In this newly created
position, JF will oversee Acision's marketing strategies, global
communications and market development, as well as spearhead a spectrum
of programmes that will help to elevate the Acision brand, boost its
global market position while strengthening customer engagement and
creating increased demand for its products in line with customer
requirements and market trends.
Having worked in marketing roles across the IT and telecoms industries
for over 20 years, JF has a proven track record in managing marketing
teams to deliver 'go to market' programmes, creative collateral, lead
generation initiatives, channel marketing, as well as web development
and enablement. He will now work closely with Acision stakeholders to
develop, shape and execute strategic marketing initiatives that fit
with the Acision group strategy, while evolving market messages and
ensuring these are effectively communicated internally and externally.
JF will also help define unique business cases across Acision's core
focus areas of IP Messaging, Enterprise Messaging and Global Services
to crystalize new ideas into business value and package these for
market.
Jorgen Nilsson, Chief Executive for Acision, commented: "JF has come
into Acision as CMO at an exciting time for the organisation as we work
to increase market demand for our IP and Enterprise Messaging
initiatives and maintain a leading status in the mobile messaging
ecosystem. His global experience in product marketing and proposition
development is second to none and his expertise will be critical as we
package and launch new solutions to market and work to expand our
mobile messaging footprint."
JF Sullivan commented: "The telecoms industry is constantly evolving and
it is important that Acision remains relevant by bringing products to
market that, not only, clearly resonate with our operator and
enterprise customers but also the end user. As we develop our next
generation IP and Enterprise messaging strategies, Acision will focus
on enabling converged services, enriching the user experience and
underpinning mobile engagements that fit with enterprise requirements
and intelligently target the mobile user to create a positive reaction.
With this in mind, I am looking forward to increasing further demand
for our products in exciting new ways, as well as supporting the
development of a customer focused culture while building upon Acision's
competitive advantage and footprint in the market."
Prior to Acision, JF held senior marketing roles at a number of mobile
and digital-media focused companies, including Cloudmark, Lotus
Communications and Netscape Communications. His most recent at role
was at eleven, a leading email security service in Germany, where he
held the position of VP, Marketing, responsible for the company's
overall marketing strategy and go to market propositions.
NOTES TO EDITORS
About Acision
As the global leader in mobile messaging, Acision connects the world by
powering relevant, seamless messaging services, which enrich the mobile
communications experience and create new opportunities for carriers and
enterprises across the world. For more information, visit Acision at http://www.acision.com
SOURCE: Acision UK Ltd
To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/November2012/28/c3886.html
SOURCE: Acision UK Ltd
Press contacts: Maria Hudson, Acision, Tel: +44-118-930-8826,
Email:maria.hudson@acision.com
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