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TMCNet:  Rising Issues for Ecommerce Businesses: Shopping Cart Abandonment

[November 16, 2012]

Rising Issues for Ecommerce Businesses: Shopping Cart Abandonment

INDIANAPOLIS, Nov. 16, 2012 /PRNewswire via COMTEX/ -- In 2011, $9 billion worth of merchandise was virtually abandoned in online shopping carts. It is estimated that $13 billion worth of sales will be left in virtual carts in 2013.

(Photo: http://photos.prnewswire.com/prnh/20121116/PH15385-INFO ) Ecommerce sites are calling this order fulfillment problem, shopping cart abandonment. There are a variety of reasons people do not complete an online purchase. Often ecommerce shipping costs are too high or customers are waiting to shop around and compare pricing. The biggest challenge for companies is finding out exactly why their specific orders are never completed.

This challenge has created an emerging need for ecommerce fulfillment services. Some companies do not have the time or resources to focus on ecommerce order management.

A great infographic has been created about order fulfillment and the reason for shopping cart abandonment. It provides simple tips and informative statistics on the topic.

Order fulfillment companies focus on studying the trends in the order fulfillment process and attempt to find out why customers are not following through with their purchases.

When enlisting an ecommerce order fulfillment service they provide several different solutions.

A primary solution is sending personalized emails to customers who did not complete an order. Obviously this only works when they have already provided an email. Most companies will also give some sort of site analytics to bring in more sales.

About Fifth Gear: Fifth Gear was founded when two successful companies, Stark Bro's and Sigma Micro consolidated into a new brand. Fifth Gear created this infographic to help their clients become more successful. They are an all inclusive company for ecommerce businesses. They provide marketing, fulfillment services and contact center services. They have locations in Indiana, Pennsylvania and Missouri.

For more information on shopping cart abandonment and online ecommerce solutions check out http://www.infifthgear.com/.

SOURCE Fifth Gear

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