[January 11, 2012]

Allegiance Receives Customer Interaction Solutions® Magazine's 2011 Product of the Year Award

Allegiance, a provider of VOCi (Voice of Customer intelligence) technology and services, today announced that TMC (News - Alert), a global, integrated media company, has chosen the Allegiance Engage Voice of Customer (VOC) Platform for a Customer Interaction Solutions 2011 Product of the Year Award. Allegiance (News - Alert) was selected due to its innovative approach to delivering products and solutions that enable businesses to be more attentive to their customers.

Allegiance Engage gathers and combines customer and employee feedback with operational data (CRM, financial, etc.) to create actionable customer intelligence delivered in the cloud. Allegiance multi-channel feedback collection includes ad-hoc, transaction surveys, solicited feedback through Web sites and phone, and unsolicited, unstructured feedback of any kind, including through social media.

"We are delighted to be recognized again for our efforts to provide innovative approaches to helping companies respond quickly to customers and build greater loyalty," said Adam Edmunds, president and CEO of Allegiance. "We offer an automated, software approach to solving a problem that traditionally has been solved with people, manual labor and billing hours. This speeds the delivery of insights that can positively impact business outcomes."

"Allegiance was selected to receive a 2011 Product of the Year Award for its achievement in advancing CRM, contact center and call center technologies. Allegiance Engage has demonstrated excellence as well as provided ROI for the companies that use it," said Rich Tehrani (News - Alert), CEO, TMC. "Customer Interaction Solutions magazine has been recognizing innovative companies for 14 years and Allegiance has earned its place with this distinguished honor."

Customer Interaction Solutions magazine is the leading publication covering CRM, call centers and teleservices since 1982.

Allegiance Supporting Resources

1. Allegiance press room <http://www.allegiance.com/news/press.php>
2. Voice of the Customer Blog <http://blog.allegiance.com>
3. Become a Fan of Allegiance on Facebook <http://www.facebook.com/pages/South-Jordan-UT/Allegiance-Inc/87289901462>
4. Follow Allegiance on Twitter <http://twitter.com/allegiancetweet>
5. Allegiance customer success stories and white papers <http://www.allegiance.com/resources/document-library.php>

Allegiance, Inc. helps companies translate customer insights into actionable business intelligence. Using Voice of Customer intelligence (VOCi™), Allegiance combines any form of Voice of the Customer (VOC) data with any operational data (CRM, financial, etc.) to create actionable customer intelligence delivered in the cloud. Allegiance multi-channel feedback collection includes ad-hoc, transaction, relationship, and customer experience surveys, solicited feedback through Web sites and phone, and unsolicited, unstructured feedback from social media. Allegiance ranked No. 5 on the Inc. 500 list of fastest-growing private software companies in 2009, and was named a "Top 10" by Software 500 in 2010. For more information about Allegiance, visit http://www.allegiance.com.

About TMC

TMC is a global, integrated media company that helps clients build communities in print, in person, and online. TMC publishes the Customer Interaction Solutions, INTERNET TELEPHONY, Next Gen Mobility and Cloud Computing (formerly InfoTECH Spotlight) magazines. TMCnet.com, which is read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries. TMC is the producer of ITEXPO (News - Alert), the world's leading B2B communications event. In addition, TMC runs multiple industry events. Visit TMC Events for a complete listing and further information. For more information about TMC, visit www.tmcnet.com.

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